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Date: Wednesday, 21 September 2022
Venue: Hessa Ballroom, Grand Hyatt Abu Dhabi Hotel & Residences Emirates Pearl, Abu Dhabi, UAE
Time: 9:30 AM – 12 PM 

Every organization approach adoption and data adoption through training, communication, and management commitment. This requires a lot of redundant efforts to get partial results. The same goes for approving POs, giving raises in salaries, employee promotions, and so on. To ensure you are making data-driven decisions, add value to your tools through embedded insights and increase your organization’s productivity. In this event, you will see how MicroStrategy HyperIntelligence addresses day-to-day challenges to empower your workforce.

Most organizations today are trying to embed more intelligence and get more value out of the technologies they already have. But amid the rush to deliver more seamless, personalized customer experiences across digital channels, organizations are encountering numerous challenges, with complex data architecture and legacy IT systems combining with compliance, privacy, and security risks to slow down development cycles and ultimately impact the customer experience.


  • Chief Information Officer
  • Chief Technology Officer
  • Chief Executive Officer
  • Vice President
  • Head of Business Intelligence
  • Director of Business Intelligence
  • Chief Digital Officer
  • Chief Data Officer


At this event, you will get the opportunity to hear from industry leaders about their digital journey to enhance productivity in the organization, improve customer experience, empower their employees to make data-driven decisions. We will also demonstrate how you can implement and use HyperIntelligence to embed insights into any application to make smarter and faster decisions.


09:30amRegistration and Networking  
10:00amWelcome remarks by MicroStrategy and devoteam
10:15amHyperIntelligence – Modernize your Analytics
Zachary Rea, Director of Sales Engineering for Middle East, India, Turkey and Africa, MicroStrategy
10:50amPanel Discussion with Industry Leaders – Building a Data-Driven Culture  
11:30amInteractive Discussion / Networking
12:00pmNetworking Lunch


Zachary Rea

Director of Sales Engineering Middle East, India, Turkey, and Africa


Emad Mustafa

Executive Director

devoteam Middle East 


MicroStrategy (Nasdaq: MSTR) is the largest independent publicly-traded business intelligence company, with the leading enterprise analytics platform. Our vision is to enable Intelligence Everywhere. MicroStrategy prides modern analytics on an open, comprehensive enterprise platform used by many of the world’s most admired brands in the Fortune Global 500. Optimized for cloud and on-premises deployments, the platform features HyperIntelligence ®, a breakthrough technology that overlays actionable enterprise data on popular business applications to help users make smarter, faster decisions. For more information about MicroStrategy, visit

At Devoteam, we believe in technology driving a positive impact, a transformation for the better. This is embodied in our vision: Tech for People unlocks the future.
We trust combining technology with strong human values can actively drive change for the better. 

Thus, we make sure all our client’s employees and clients are fully on board with the transformation journey. 

We care about our people and offer them a workplace that fuels learning, innovation and engagement. 

Devoteam is a player with more than 25 years of experience and track record of delivering digital projects and experiences to key clients globally and regionally in the Middle East.
We believe that our size enables us to deliver high impact enterprise projects and yet be agile and flexible enough to support the ever evolving digital transformation initiatives.
Our goal is, together with our clients, to achieve highly effective, deep, and rapid transformations with significant impact

Our clients describe us as a product team which creates amazing UI/UX experiences, by crafting top-notch user experience.

Our clients describe us as a product team which creates amazing UI/UX, by crafting top-notch user experience.

We’ve structured our workflow processes were from the funny the century rather.

Work and general inquiries

Assistance hours:
Monday – Friday
6 am to 8 pm EST

541 Melville Ave, Palo Alto,
CA 94301,
United States

We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.

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Zachary is the Director of Sales Engineering for Middle East, India, Turkey, and Africa for MicroStrategy and is based out of Dubai. He has deep technical knowledge of MicroStrategy based on experience as a Premium Support Engineer and Pre-Sales based out of San Francisco, California. He has also gained valuable perspective by leading a BI Services team as a MicroStrategy customer. Zachary has been managing the Pre-Sales team for the MEA region since early 2017 and is excited to help empower companies with actionable intelligence.

Emad is an executive director at devoteam Middle East leading the enterprise digital solutions business unit across the ME. Emad has 20+ years of experience in IT consulting and services sales, presales, delivery, business development and operations management having worked with some leading multinational companies such as Fujitsu and Infrasoft. Emad is a Speaker @ Forbes Digital Trends ME. Emad is acting as the UAE market leader responsible for the UAE sales and marketing activities. Emad is part of devoteam ME Management committee contributing to the strategic growth of the ME organization. At group level, Emad is in the global board managing the N-Platform across the group and positively contributing to the massive growth of business in devoteam globally.