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Changing the landscape of work in a cloud-enabled economy

Date and Timings: 28 – 29 March 2022 | 09:00 to 14:30 GMT+2 | 

Location: Intercontinental Semiramis Cairo, Egypt

One of the biggest changes that occurred with the birth of the pandemic was the instant need for upgrading and updating the way, how, and where employees worked and carried out their job duties.

The most important task for IT and HR leaders together however remains to maintain high workforce productivity and agility. Adapting to the new methodology, processes, and design thinking has helped accelerate digitization and adoption. HR and IT functions are continuously innovating and changing the way people work and businesses function together. In this event, we deep dive into what the leaders have crafted out for the coming years and how do they digitally upscale their workforce whilst remaining highly productive.


  • Aligned with the Egypt Vision 2030 and Egypt’s digital transformation strategy, the MCIT (Ministry of Communications and Information Technology) has embarked on building a Digital Egypt. Digital Egypt lays all the foundations for transforming Egypt into a digital society. To steer this into a digital society and economy this will encompass digital transformation, digital innovation, and digital jobs and skills.
  • A PwC report called the potential of AI in the Middle east states that Egypt aims to have 7.7 percent of its GDP derived through AI by 2030.
  • The Egypt FWD initiative under the vision of Digital Egypt strategy formed by MCIT and powered by ITIDA (Information Technology Industry Development Agency) launched the Future work is digital initiative. “The initial shift to the digital sphere by most businesses caused a surge in demand for) to equip and train 100,000 young Egyptian through ITIDA and Udacity virtual academy for digital technologies and skills to remote work.
  • ICT services and highlighted the need to expand infrastructure and capacity further. Trends such as the wider acceptance of remote work, digital payments, and e-commerce platforms are expected to accelerate in the years ahead. This will lead to opportunities not only for investment but also for public-private collaboration to strengthen digital infrastructure. (*Oxford Business Group)


  • Egypt raised investment allocations for the ICT sector by 300 percent in FY 2021/22 (*Ahram online)
  • 33% organizations believe their HR leaders have an in-depth understanding and insight into the technological landscape (*PwC 2019)
  • Over the past five to 10 years, digital workplaces have become a reality as automation has helped take paper-based processes into a fully digital environment, covering and serving any business process across industries and departments (*Georges Akl, Products & Business Development Manager at Canon Middle East)
  • 78% of organizations in the Middle East believe that the impact of technology will help in creating future skills (*PwC 2019)


Join industry leaders and movers within the IT and Digital Transformation space and discuss:

  • Enlighten yourself with the Egypt FWD and Digital Egypt initiatives shaping the future of the country with digital technologies and skills to remote work.
  • Learn the best practices for planning and managing the digital workplace
  • Understand the workforce management and engagement leading to contact centers and BPO’s optimizing work from anywhere
  • Ask yourself and examine if your infrastructure and operations are digital ready?
  • Become a better leader: create better agile, innovative, smart, and collaborative teams
  • Empower discussions around collaboration and sustainability
  • Creating the right employee experience strategies, learn meet and discuss how to upgrade employee retention
  • Becoming cyber smart – Educating employees and organizations to be resilient
  • Network with the finest minds and the who’s who within the industry across MENA


Prof. Dr. Khaled E. A. Negm
Advisor to the Minister for Digital Governance
Ministry of Communications and Information Technology

Eng. Amani Rabei
Vice President for ICT Markets Development
Information Technology Industry Development Agency (ITIDA)

Mohamed Mostafa Abdelrassoul
Chief Executive Officer
Orient Takaful Insurance Egypt (Al-Futtaim Group)

Ahmed Karim
Faisal Bank

Ahmed Helmy
Chief Information Technology – Senior General Manager
The United Bank of Egypt

Sherif Gad

Samuel Edward
Chief Executive Officer (CEO)
Retail Tec

Hatem Moghazi
Gourmet Egypt

Eng. Mohamed Hamed
Ceramica Platino Group

Anwar Raafat
IGI Holding

George Azar
Chief Executive Officer

Rajesh Renganathan
Senior Business Relations Consultant- MEA


Chiefs/Heads/VPs/Managers of:

From industries including:

  • CIO
  • CHRO
  • CTO
  • CISO
  • VPs, Heads, and Directors of
     – IT
     – Employee Experience
     – Happiness
     – HR
     – Digital Workplace
     – Enterprise Mobility
     – Workplace Services
     – Information Security
  • Banking, Financial Services, Insurance
  • Energy and Utilities
  • Government Authorities
  • eCommerce and Retail
  • Manufacturing & Industrial
  • Aviation & Transportation
  • Education
  • Hospitality & Real Estate
  • Healthcare
  • Telecoms & Media
                                                                                                                 and more

Our clients describe us as a product team which creates amazing UI/UX experiences, by crafting top-notch user experience.

Our clients describe us as a product team which creates amazing UI/UX, by crafting top-notch user experience.

We’ve structured our workflow processes were from the funny the century rather.

Work and general inquiries

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6 am to 8 pm EST

541 Melville Ave, Palo Alto,
CA 94301,
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We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.

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