Scroll to top


Date: 27 September 2022

Timings: 11:00 AM – 12:00 PM GST

Location: Virtual

It isn’t always easy to know where to start with Enterprise Service Management, especially as HR and Shared Services functions perform many complex processes that span multiple departments (HR, Finance, Workplace Services, Procurement, Legal, IT, etc.).

Learn how modern organisations use ServiceNow for Enterprise Service Management, and experience a demonstration of the capability to see how you can:

  • Drive engaging employee experiences at scale to a hybrid workforce
  • Automate workflow across siloed teams and departments – simplify work, provide transparency and reduce costs
  • Deliver unified and frictionless digital experiences to employees that need any answer, or any service delivered, to unlock productivity
  • Generate unrivalled returns and rapid transformational outcomes


  • Understand the real time implementation of HR technologies in the region
  • Enlighten yourself with UAE’s and KSA’s HR strategies that are shaping up the future of employee management in the organisations
  • Ask yourself and examine if your infrastructure and operations are digital ready


Ida Eggeblad
Human Resources Business Partner

Donna Bichard
Senior Sales Manager – Employee Experience MESA
Service Now

Maher Salman
Advisory Solution Consultant
ServiceNow Dubai

Kelly Luker

Arjit Mehrotra
Head of Human Resources
Landmark Group

Manish Mohan Misra
Group Head – HR Transformation & Special Projects
Emirates National Oil Company ( ENOC)


  • Chief Human Resource Officer
  • Chief People Officer
  • VP/Director/Head/Managers from Human Resource
  • Recruitment
  • Chief Talent Retention Officer
  • Chief Talent Acquisition Officer
  • People Management
  • Talent acquisition and retention


11:00 amWelcome remarks by MS Events
11:05 am

Opening Keynote:

Donna Bichard, Senior Sales Manager – Employee Experience MESA, ServiceNow

11:15 am

Case Study:

Ida Eggeblad, Human Resources Business Partner, Boeing

11:30 am

Demo Session Service Now:

Maher Salman, Advisory Solution Consultant, ServiceNow Dubai

11:40 amPanel Discussion: HR Panel
12:00 pmClosing remarks and end of discussion

Our clients describe us as a product team which creates amazing UI/UX experiences, by crafting top-notch user experience.

Our clients describe us as a product team which creates amazing UI/UX, by crafting top-notch user experience.

We’ve structured our workflow processes were from the funny the century rather.

Work and general inquiries

Assistance hours:
Monday – Friday
6 am to 8 pm EST

541 Melville Ave, Palo Alto,
CA 94301,
United States

We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.

We use cookies to give you the best experience.

Donna Bichard has been advising and supporting organisations on how to improve Customer and Employee Experience via technology over the last 17 years. Focusing on Emerging Markets in Europe and the UK and the Middle East for the last 8 years. Working with leading brands across all markets such as CPG, Telco, Retail, Travel and Oil and Gas. Donna is now supporting Organization’s in MEA to deliver exceptional employee engagement, experiences and productivity via the powerful and leading ServiceNow Platform.

Arjit Mehrotra, Head of Human Resources – Landmark Digital GCC (Tech, Product & E-commerce), is a global HR practitioner with about 14+ Years of experience partnering with business leaders to achieve business excellence, drive change and digital transformation initiatives.
Before joining Landmark, he was associated with organizations like Softbank, Catamaran ventures and Religare Technologies.
He firmly believes that technology disrupts our world, and HR is no exception. The advent of mobile application-based HR systems, on-demand services and platform talent analytics, gig economy, sub-contracting, learning technology, etc. will call for significant upskilling by HR managers to keep their relevance intact. In addition, business immersion will be essential as technology frees HR’s bandwidth for erstwhile operational tasks.


Manish is a member of the Forbes Human Resources Council. He had the privilege of working across multiple industries in start-ups, the established organizations in the Middle East, India & SE Asia with organizations like TATA STEEL & Consulting firm – Hay Group managing several large-scale transformation projects. Manish has 25 years of experience as HR consultant and leader. Armed with MBA – HR from Symbiosis, Pune and Post Graduate in Digital Transformation from Purdue University. He is a trainer and keynote speaker on FOW and Digitization of HR. As a consultant, he was involved in supporting over 70 organizations in BFSI, Govt., Infrastructure and Oil & Gas sector, developing HR strategy, operating model, HR transformation & change agenda. In his current role, he is driving the HR transformation, has been involved in M&A for the group. Manish’s key expertise lies in aligning & transforming end to end HR with business strategy. He is very passionate about digital HR, transformation & analytics.